What 200+ Founders Taught Us About Founder-led Sales (Anniversary News)

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Hey fam,

We’re celebrating our 1 year anniversary this month (such babies). If you’re reading this, you’re already a part of the reason we exist. So a few quick wins/learnings that I think you’ll find interesting & then a huge announcement I want to share.

Highlights:
We’ve coached over 200+ founders this past year (nuts)
We’ve partnered with 9+ VCs/Accelerators and accelerators to run sales programs for their cohorts—(aiming to double that this year).

Learnings:
10 out of 10 first-time founders have never sold anything B2B in their life.
9 out of 10 founders have a faulty sales process.
You validate PMF (Product Market Fit) with the right Sales-(Methodology, Messaging and Skills) training
With the right coaching, founders are about 2 quarters away from a consistent, converting pipeline

So what are we doing with this data this year?

Because we validated our PMF through selling (see what I did there?), we’re now testing how to scale that value across the ecosystem.

Founders hit me with “how can I get more education?” and I’ve been waiting to do this all year. We partnered with VC firm Slauson & Co, Gener8tor and Goodie Nation to launch and test a 2-day B2B sales academy for first time founders/sellers.

A cost effective way to speed-track founders to immediately increase the probability of deals closing, at scale.

50 founders will walk away with confidence, a clear sales methodology, and plug-and-play frameworks for Discovery and Proposal calls.

If you are or know a first time founder you have to invest in your sales motion, not just getting leads. You’re actually wasting resources running the reverse.

You can check out the registration page below and if you qualify we can give additional discounts. I thought a very fair price for this was $300 ($150 per day). You close one deal with anything we taught. That’s a great investment.

It’s April 24th & 25th. Get the full details + sign up for the interest list here:
B2B Sales Academy

If you’re a VC, Accelerator, or ESO let me know if you’d like to partner for this academy or the next, you can reply to this newsletter and we can get some time to connect.

Lastly, a peek into Q3 - I’m working on spinning up cohorts 🫣

Here are some rubies I’ll leave for my early-stage founders:

You don’t have a “sales problem”—you probably have a methodology problem.

You don’t need to hire a Head of Sales—you need to become one first.

You don’t need 10 meetings a week—you need 3 with people who are ready to buy.


Alright - love you guys and talk to you again soon!

-Seth